Recruitment specialists since 1980

Monday Dec 12

How can you make your job ad stand out amongst the many others?

 

It is imperative that an advertisement is presented effectively in any sort of advertising, not just in recruitment. If your job ads go unnoticed, then you are wasting your time and money. Also bear in mind that your ads will also be targeting those passive job seekers, who won’t actively be seeking work, but they could very well be swayed if what you are offering is better than their current position. Woodland shares five top tips for impact job advertising below:

 

The Title

One of the most, if not the most significant part of your advertising is the title, because this is essentially what will grab a job seeker’s attention. It is the first thing that they will see and it has to hook them in right away.

Ensure that you are specific and straightforward by explaining in the title, what exactly the job is. Sometimes, people overlook job advertisements that waffle and talk around what the position is. Furthermore, cater your tone to the type of candidates you would like to apply for the position. For example, if you are looking for younger applicants with dynamic personalities, put relevant buzzwords in the title to help jazz it up.

 

The Body

The body of text is such a valuable section of the advertisement in that job seekers learn about the position, what is to be expected of them, and what experience they should already have in order to be considered.

Remember, less is more so make sure you keep it concise. Recent research has found that the most effective ads consist of around 185 characters, with a job title length of only 29 characters! But make sure that it does not end up becoming a vague description of what the job entails. Having firm guidelines on what they will be doing on a day to day basis will attract the right candidates who are willing to do these tasks.

No matter how interesting the role might be, it is not necessary to write a long description as jobseekers are less likely to read it at this stage. You can always send the right potential candidates a more detailed job description once they have applied.

 

Salary and Location

Job Seekers are much less likely to apply for one of your position if you fail to include both the salary and the location of the position. Recent studies have shown that a vacancy with salary and location details received three to four times more applicants then one with a negotiable salary or a role with a broad range of locations. Keep it specific otherwise you will run the risk of turning away potentially a perfect candidate for the position.

 

Screening

It is a general rule of thumb here at Woodland to screen our candidates with a few questions before we put them forward to our clients. Most job boards today allow you to include screening questions to the job advertisements. Screening is a great tool to not only find applicants with exactly the right skillset, it also filters out applicants who have failed to pay attention to the details of your job posting.

 

Share on Social Media

Sharing your job listings on social media channels such as Facebook, Twitter and Linkedin gives you the chance to reach a whole new audience of potential applicants. Ensure that you make your social media posts all about your target audience and not about you and your business, and focus on the benefits to get them excited about the possibilities.

Also convey a sense of urgency. Let them know that the vacancy will be filled quickly, so it is best for them to apply immediately to avoid disappointment. Give them a few ways to apply and make it as simple as possible.

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